In the world of construction, we need more things like blogs and forums where resources and tools are made available for contractors to use to improve their businesses.
Construction newsletters, articles, and books on construction marketing are too few and far between, at least compared to other industries which are commonly conceived to be more so-called “professional.”
But, like a good contractor buddy of mine says:
“A surgeon client complained about my prices and said, ‘I don’t make that much for my time, and I’m a surgeon.'”
To which the contractor responded:
“Neither did I when I was a surgeon.”
The public perception of lack of professionalism among general contractors is something I’ve ranted about many times in the past. It’s frustrating. But it can be overcome.
I guess the best defense against this perception is simply living a life of integrity. Eventually, where it counts, your integrity will rise to the top.
But in the mean time, we can use marketing practices that work to boost our sales and increase our clients satisfaction level.
Because, as many experienced contractors know, client satisfaction can often times be influenced by your client’s perception of reality. And your client’s perception of reality can often only be altered through effective marketing techniques.
And that’s where the importance of Construction Marketing Forums and Blogs comes in.
If we read, and discuss, and comment on things that work and things that don’t, we help advance our cause as an industry.
Here is a list of some of my favorite construction blog and forum resources:
JLC Construction Forum
Construction Marketing Blog
There are a few other excellent resources for contractors that can be found online. But that’s a topic for another day.
You could spend 6 months reading nonstop and learn a ton with the three listed above. Take the time to add these resources to your reading list, and just watch your marketing prowess increase very quickly.